Join Lenskold Group for a FREE Webinar on Lead Generation Marketing ROI, hosted by emedia Lead Generation.

Following the recent release of the annual 2010 B2B Lead Generation Marketing ROI Study*, Jim Lenskold will present detailed findings, key observations and recommendations involving the best practices and priorities for using measurements and return on investment (ROI) to improve marketing effectiveness.

Click here to download the report.

Who should attend: Marketing practitioners in B2B companies
Date: August 4, 2010
Time: 11:30 AM EDT|8:30 AM PDT
Duration: 60 minutes

Join this Webinar to examine the detailed findings of the newly released report: 2010 Lead Generation Marketing ROI, conducted and authored by Lenskold Group and sponsored by emedia Lead Generation. This Webinar will explore study results and delve into different subjects of importance to lead generation marketers including identifying profit potential and the significance of measuring and tracking lead generation marketing. Responses from highly effective and efficient marketing organizations, higher growth companies and organizations using ROI metrics will be presented. The session will incorporate key findings and conclusions and offer recommendations and external perspectives.

Key Learning Points include:

• Explore untapped opportunities for lead generation marketers to improve effectiveness and efficiencies
• Understand how measurements and feedback on lead quality generate higher performance and growth
• Learn best practices from highly effective and effieient organizations
• Discover the secrets behind higher growth companies

To register for this free event, please complete the following information.

First Name	*
Last Name	*
Company	*
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In which geographic region is your business based? Please choose one response.	Africa Central & South Asia East Asia & Pacific Europe and Eurasia Latin America Middle East United Stated & Canada Other (please specify)
In what industry does your business operate?	Consumer Package Goods Financial Services (incl. Insurance) Healthcare / Pharmaceutical / Medical Services Technology-Hardware / Software / Data Services Telecommunications / Energy / Utility Marketing Services (incl. Advertising / Consulting / PR) Professional Services (all excl. Marketing Services) Media / Entertainment (incl. Publishing) Retail Trade Manufacturing Non-Profit / Government Other (please specify)
Does your revenue come primarily from consumers (B2C), business customers (B2B) or a combination of both? Please choose the one statement that best describes this mix.	All Business-to-Business (B2B) (including government) All Business-to-Consumer (B2C) Mostly B2B with some B2C Mostly B2C with some B2B Close to an even split between B2B and B2C Other (please specify)
Approximately how much did your company spend on marketing, advertising and sales activities in 2007? Please choose one response.	Less than US$1 million US$1 million to under US$5 million US$5 million to under US$50 million US$50 million or more Don't know
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About the Presenter:

Jim Lenskold is an international speaker, author, and the leading authority on marketing ROI. Jim is President of Lenskold Group, a consultancy working with marketing executives from large and emerging corporations globally on marketing profitability management, marketing measurements, advanced marketing ROI techniques, and CMO management tools.

*The 2010 B2B Lead Generation Marketing ROI annual study, authored by Lenskold Group and sponsored by emedia Lead Generation, was conducted via a random sample of MarketingProfs' 350,000 member base as a component of the 2010 Lenskold Group Marketing ROI & Measurement Study. Jim Lenskold, founder and president of Lenskold Group, is author of the book Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw-Hill), named one of the five most influential marketing books of 2004 by the American Marketing Association Foundation.